The new Morrisons vegan range, Plant Revolution, has landed and it contains 50 delicious products for Veganuary and beyond.
Morrisons has launched Plant Revolution, a new plant-based range that promises to make vegan food tastier and more accessible than ever in 2022.
The range contains 50 varied products, from fresh ready meals and on-the-go sandwich options to luxurious starters and decadent sweet treats.
Plant Revolution products offer bold flavours, vibrant colours, and loads of plant-based goodness.
The range was developed by Morrisons’ chefs in response to feedback from customers who said they were looking for easier ways to adopt a vegan diet.
It’s designed to appeal to both vegan and non-vegan customers looking to include more plant-based options in their diet.
Emily Bell, Plant Revolution Brand Manager at Morrisons, said, “We want our customers to enjoy eating well, no matter what diet they choose to follow.
“For part-time plant-eaters, fully-fledged flexitarians and the purely plant-based, our new Plant Revolution range delivers the bold and exciting flavours we know they’re looking for, and we’re excited to hear what people think of it.”
Products in the new Morrisons Plant Revolution range
The new Plant Revolution range contains a massive range of different products to suit any tastes.
Prices start at just £1, making it easier than ever for people to shop vegan on a budget.
Some highlights of the range include:
- Plant Revolution Caramelised Onion and Arancini Bites, 200g – £2.50
- Plant Revolution No Duck Pancakes, 250g – £3.50
- Plant Revolution Firecracker Udon Cauliflower, 385g – £3.50
- Plant Revolution Butternut Penang Curry, 385g – £3.50
- Plant Revolution Beefless Wellington, 560g – £3
- Plant Revolution No Chicken Shawarma Flatbread, 179g – £2.75
There are also plenty of dips, sauces, and freezer staples to choose from.
The rise and rise of plant-based eating in the UK
According to The Food Standards Agency, over 1 in 10 people in the UK now follow a vegan or vegetarian diet including celebrities like Lewis Hamilton, Ellie Goulding, Benedict Cumberbatch, Gemma Atkinson and Ricky Gervais.
Others like Laura Whitmore have been outspoken on trying to cut down on meat and incorporate more plant-based options into their diet.
Since it was founded in 2014, over 2 million people have signed up to take part in Veganuary.
Of the 582,000 who signed up to the campaign in 2021, it is estimated that 30% were still eating a fully vegan diet six months on from the campaign and more than half (52%) were eating at least 50% less meat and animal products than the previous year.
Toni Vernelli, International Head of Communications and Marketing at Veganuary, said, “We’re thrilled to see Morrisons adding so many exciting options to their vegan range and helping to make delicious plant-based eating accessible and affordable for everyone.”
Morrisons Plant Revolution range is available in stores nationwide now.
Looking for more exciting new products? Check out our guide to the biggest and best launches for Veganuary 2022.