Morrisons launches new affordable savoury vegan pastry range at its bakery counters

Author: Rachel Smith

Read Time:   |  7th March 2022

Morrisons has launched a range of vegan pastries at its Market Street bakery counters across the UK, with prices starting at just 75p.

Over the past few years, the UK high-street has welcomed a number of plant-based pastries that have proved a hit with vegans and non-vegans alike.

Keen to rival the likes of Greggs, Morrisons supermarket is now getting in on the action with a new range of savoury plant-based pastries.

Available from Morrisons Market Street Pie Shop counters nationwide now, the range offers an affordable alternative with prices starting at just 75p.

Morrisons’ new range of vegan pastries includes:

  • Vegan Sausage Rolls, 2 pack – £1.50
  • No Steak Slices, 2 pack – £2.00
  • No Bacon & Cheeze Turnover – £1.20
  • Vegan Pasties, 2 pack – £3.00

‘As delicious as the originals’

In a statement sent to Vegan Food & Living, Mark Pearson, Pie Shop Buying Manager at Morrisons said: “We’re always looking to add new and exciting products to our Pie Shop range.

“Customers are looking to expand their eating habits with a heavier focus on plant-based and meat-free alternatives and for this, the new vegan range of pastries are ideal. We’re excited to offer these meat-free options that taste as delicious as the originals.”

Customers have taken to social media to share their delight at the new options, with one commenting: “Morrisons you have my heart”.

Another pleased pastry fan even declared it to be “THE BEST DAY OF MY LIFE”.

In a first for UK supermarkets, Morrisons launched its innovative vegan pork pies in 2019.

In a first for UK supermarkets, Morrisons launched its innovative vegan pork pies in 2019.

Morrisons vegan pastries

Morrisons is no stranger to vegan pastries, having launched a number of innovative plant-based options.

In fact, the supermarket launched the very first vegan pork pie in stores in 2019 as part of its festive range.

However, the supermarket also announced that it wouldn’t be selling its new vegan pork pies in Melton Mowbray, home of the traditional pork pie, to avoid offending locals who are fiercely proud of its heritage.

Furthermore, the supermarket even challenged legendary vegan sausage roll makers Greggs with a whopping foot-long vegan sausage roll.

The impressive new vegan pastry was double the length and four times the weight of its competitors, weighing in at a weighty 466g.

In the mood for something sweet?

Make these delightful vegan white chocolate and raspberry tarts! 

Written by

Rachel Smith

Rachel Smith

Having launched the brand's digital presence in 2015, Rachel shares her love for animals and the planet through her work as Vegan Food & Living’s Digital Editor. As a passionate vegan for over eight years, Rachel loves creating delicious vegan dessert recipes for her award-winning blog, Rawberry Fields. Rachel's recipes and photography have been featured in numerous international print and digital publications including the Daily Mail, Huffington Post, Thrive, and Buzzfeed. You can follow Rachel at @rawberryfields

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