In a bid to reduce its food waste by 50% by 2030, UK supermarket Morrisons is now selling boxes of unsold food for just £3.09 in all 494 stores nationwide.
The retailer is offering cut-price boxes of food that is past its best-before date and will include at least £10 worth of products such as fruit and veggies, bakery and deli items.
Customers can order the boxes through the free-to-use Too Good To Go app and the full contents of the boxes will be revealed when it is collected from stores in the given collection window.
This is not the first time the supermarket has offered cut-price food boxes to reduce the amount of food waste. In December 2018, it offered customers the chance to grab one-kilogram ‘Too Good to Waste’ boxes filled with fruit and vegetables that were at the end of their shelf life but are still good to eat.
Waste less food
Speaking about the supermarket’s commitment to reducing food waste, Jayne Wall, Market Street Director at Morrisons, said: “We are using technology to help us reduce food waste and to help more people afford to eat well.
“It will also mean we waste less food this Christmas as it will find a home for products that can’t be sold after the festive period.”
Too Good To Go
Hayley Conick, UK country manager at Too Good To Go, added: “Every single day perfectly edible food goes to waste simply because it isn’t sold, and this is having detrimental effects on our planet.
“In fact, food waste contributes to 8% of global greenhouse gas emissions. We need greater awareness of the issue of food waste, so we are delighted to welcome Morrisons as our first UK supermarket partner. Together we can fight food waste and ensure that quality surplus produce doesn’t end up in the bin.”
The supermarket joins the likes of Lidl in offering customers the chance to purchase fruit and veg that would ordinarily not make the cut to be sold on shelves, as the budget supermarket previously trialled cut-price 5kg boxes of ‘wonky fruit and veg’ for just £1.50.
Tesco supermarket has also explored ways in which to minimise waste by removing ‘best before’ labelling from fresh fruit and vegetables in a bid to tackle the country’s growing food waste problem.