Moo Free celebrate their 10th anniversary with a significant rebrand

Read Time:   |  13th October 2020

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Moo Free have launched a significant rebrand to coincide with their 10th anniversary as free-from chocolatiers.


Moo Free have undergone a successful rebrand to mark the much-loved chocolate-makers 10th anniversary, aiming to reach out to a wider audience. CEO Andrea Jessop explained, “Our current chocolate and its packaging has always been character-based, featuring cute little animals that represent members of our family and staff.

These are popular but some of our customers say that they see those products as being for children. So, we’ve listened to what our customers want, both with the range of the chocolate and its packaging. Moo Free has grown up and so have the products”.

This rebrand provides an opportunity to be more vocal about the company’s ethical stance, which includes a zero-waste policy and an assurance that all packaging is recyclable or bio-degradable.

Family-run business Moo Free also work with a charity providing employment to autistic people, and about 20% of their workforce is autistic. “After 10 years, we’ve really found our feet and we know that expansion is possible while not letting go of core beliefs. We think that we can be an inspiration to other companies” said Jessop.

The launch will combine the brand-new packaging with a new website, integrating its retail site with its information site, and a completely new range of products. Moreover, the rebrand will coincide with the launch of a brand-new product in time for Christmas: a vegan white chocolate advent calendar!

The Mini Bar Original and Bunnycomb bars will both be available to buy from Tesco, Waitrose, Ocado and Morrison’s RRP £0.60. The premium Cinder Toffee bar will be available in Waitrose RRP £2.19.

All products will be available at, supermarkets and TheVeganKind.


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