Forest Green Rovers claim to be the world’s first to adopt a vegan match day menu after removing cows’ milk from its hot drinks. The traditional beef burger is replaced by quinoa on a match day, and they are now proposing to build the world’s first ever wooden eco-friendly stadium.
National League club Forest Green Rovers stopped selling meat burgers in 2011 and in July took fish off the menu to become fully vegetarian.
In the final step in the club chairman’s vision to turn the club vegan, cows milk has been replaced with soya or oat milk to rid the Gloucestershire club’s menu of all animal products. The move is inspired by the club’s chairman, who is himself a vegan.
Chairman Dale Vince said: “The gap between vegetarian and vegan food is actually quite small; it’s a step rather than a leap to take. A lot of our food has been vegan for some time now, and this season we’ve taken the last small step.”
The Nailsworth-based club originally decided transition to veganism following the World Health Organisation (WHO) report released last year which linked processed meat consumption to cancer.
Mr Vince added: “As the WHO report makes plain, meat is bad for human health, being a major cause of cancer. Making these facts plain and demonstrating what a plant based diet looks, and tastes like, is an important part of our work.”
Mr Vince, who is the founder of the wind turbine company, Ecotricity, has also made other eco-friendly moves to improve the club’s sustainability.
This has included fitting solar panels to its stadium roof, and making an “organic” pitch by avoiding the use of chemicals.
In July, the club also announced plans to create a multi-million pound green technology centre near the M5 motorway.
Source: BBC News.