The new products from Meatless Farm are aimed at both fans of the brand and consumers who have yet to discover its plant-based meat alternatives.
Meatless Farm is expanding its vegan line-up with two new products – Chickenless Roast and Meatless Chipolatas.
According to the plant-based brand, its new products are ‘innovative’ additions to its range of meat alternatives, and are both free-from soya, and rich in pea protein.
Meatless Farm describes its Chickenless Roast, which combines its pea protein base with a parsley and sage crumb, as ideal for creating the ‘ultimate plant-based roast’.
Meanwhile, it says its Meatless Chipolatas, which take just eight minutes to cook from chilled, are the ‘perfect choice for a speedy meatless meal for the family’.
The new Meatless Chipolatas take just eight minutes to cook from chilled and are a real crowd-pleaser. Image credit: Meatless Farm
In a statement sent to Vegan Food & Living, Morten Toft Bech, Founder of Meatless Farm said the brand is keen to offer products which offer an easy alternative to their meaty counterparts.
He said: “We know that there are many factors at play when people consider making the switch to meatless, so we want to do all we can to innovate and offer better solutions that will keep our existing customers interested while enticing new people to try our products.
“With huge competition from new and challenger brands in the category, we wanted to relaunch our popular vegan sausage pack to a new and improved tasting chipolatas and create a versatile vegan roast product that could feed the whole family.
“Both launches are quick to cook and a planet-friendly swap for the foods our nation knows and loves!”
The Meatless Chipolatas (RRP: £2.50, 288g) are available now in 405 Sainsbury’s stores before launching on Ocado in early October. The Chickenless Roast (RRP: £4.50, 380g) are available now in Tesco’s stores.
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