Meatless Farm and Levi Roots launch free vegan jerk chicken restaurant for Veganuary

Author: Helen Greaves

Read Time:   |  2nd January 2022

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The UK’s first vegan jerk chicken restaurant is opening for a limited time, and you can eat there for free!


Dragon’s Den star Levi Roots has partnered with Meatless Farm to launch the UK’s first plant-based jerk chicken restaurant.

The M***F*** Jerk Joint will be open for just three days (between 12-4pm, 20th-22nd January) and will serve up two exclusive Levi Roots Caribbean recipes, both made using Meatless Farm’s new plant-based Chicken Breast and Roots’ famous Reggae Reggae Sauce.

Head to the plant-based pop-up in Shoreditch to try a plant-based take on a classic with the Meatless Jerk Chicken Rice-n-Peas or spice it up with Chunky Jerk Chicken-less Strips. And the best thing? It’s free!

The two new dishes are available to eat in or take away at no cost, while stocks last.

Levi Roots said: “I’ll be turning my all-time favourite classic dish of Jerk chicken, rice and peas plant-based with the help of Meatless Farm’s new chicken breast and my Reggae Reggae sauce, and there’ll be absolutely no compromise on taste with my delicious recipe.

“I’m excited to bring authentic Caribbean flavours to this classic dish plus a modern take on my jerk infused and meat-free chunky chicken strips. It’s not to be missed!”


The M***F*** Jerk Joint will allow visitors to make a small change that can make a big difference.

Meatless Farm’s recent environmental data carried out by Joseph Poore (a researcher at Oxford University) shows the UK can save 4.3 metric tonnes of CO2 – equivalent to 13 million flights to Malaga – by swapping just one chicken meal a week to a plant-based alternative.

Morten Toft-Bech, Founder of Meatless Farm, said: “A small change of swapping one meat meal a week to plant-based can make a huge difference and we are helping people do that with the launch of the UK’s first plant-based jerk chicken restaurant with Levi Roots.

“His dishes will be a treat for everyone’s tastebuds this Veganuary.”

Do you have a meaty name?

Meatless Farm is also helping to turn meaty named people meatless as part of its ‘Anyone Can Change the World’ Veganuary campaign, and is inviting anyone with a meaty surname to get the VIP treatment.

Anyone with a name like Mr Bacon or Ms Beef can attend an exclusive launch party before the restaurant opens to the public and meet Mr. Levi Roots himself.

All you need to do is send a message to @meatlessfarm with your meaty named ID!

Meatless Farm will be giving away FREE Meatless Jerk Chicken while stocks last at the M*** F*** Jerk Joint, Iron Bloom, 46 Great Eastern St, London EC2A 3EP from Thursday 20th – Saturday 22nd January 2022, 12pm-4pm. 

Meatless Farm plant-based Chicken Breast is also available from 3rd January 2022 (RRP: £3.50 at Tesco and Asda).

Written by

Helen Greaves

Helen has been vegan since 2018 and has a background in vegan food marketing and social media. She's mother to a mischief of rats, and loves to spend her spare time making vegan cakes and bakes.

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