After receiving a 'remarkable response' to its trial, the McPlant burger is finally launching in all McDonald's restaurants across the UK and Ireland. The plant-based McPlant burger even comes complete with vegan cheese and a Beyond Meat patty and is priced the same as a Big Mac.
McDonald’s vegan burger is launching in all restaurants in the UK and Ireland after a successful trial in 250 outlets last year.
The McPlant features all the elements you’d expect from a McDonald’s burger, but with a vegan twist.
According to the company, the plant-based burger, which took over three years to develop, has the “same iconic taste” as the chain’s iconic burgers.
The Beyond Meat patty is topped with vegan sauce, mustard, ketchup, onions, pickles, lettuce and tomatoes in a vegan sesame bun.
The McPlant even comes complete with a bespoke vegan cheese is made from pea protein that “tastes just like McDonald’s iconic cheese slices.”
To ensure peace of mind for vegan customers, the McPlant is cooked separately from other McDonald’s burgers and sandwiches using dedicated utensils.
McDonald’s and Beyond Meat
The fast-food chain has teamed up with vegan meat giant Beyond Meat to offer a plant-based patty that ‘delivers the same great taste and experience you would expect from a McDonald’s burger’.
Beyond Meat signed a 3-year global contract with the fast-food chain earlier this year, indicating big changes on the horizon.
Founder and CEO of Beyond Meat Ethan Brown commented: “We will combine the power of Beyond Meat’s rapid and relentless approach to innovation with the strength of McDonald’s global brand to introduce craveable, new plant-based menu items that consumers will love.”
‘Remarkable response to the trial period’
Speaking about the release, Michelle Graham-Clare, chief marketing officer at McDonald’s UK and Ireland, said: “We’re so pleased that our McPlant is now officially ‘everywhere’ and available for more of our customers to taste and enjoy.
“We saw a remarkable response to the trial period back in October. And, now McPlant is on the high-street, in retail parks and service stations all over the UK and Ireland.”
Vegan fast-food launches for Veganuary 2022
Although many vegans may not like the idea of purchasing food from a company with a long history of animal rights violations, the launch of the McPlant burger helps to make vegan food accessible to all.
Because the McPlant will now be available on the high street, in retail parks and at service stations, it’s never been so easy to find vegan food on the go.
The McPlant isn’t the only tasty fast-food option launching this Veganuary either!
Less than a week in, Domino’s has already launched its first vegan pepperoni pizza and Subway is trialling plant-based steak and chicken tikka sandwiches.
Nando’s is also getting in on the action with a new vegan Spiced Chickpea Burger while KFC has brought back its popular vegan chicken burger as a permanent menu item.
This Veganuary is shaping up to be the best ever with new vegan products released every day!
Keep up to speed with all the best new products with our ultimate guide to Veganuary 2022.