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Mars is getting set to launch a vegan version of its popular Galaxy chocolate bar in the UK.
Vegan charity Veganuary recently revealed that vegans miss milk chocolate more than cheese, and now Mars is set to fill the gap with the launch of a vegan version of its popular Galaxy chocolate bar.
Giving UK consumers a delicious alternative to milk chocolate, Mars will be offering three varieties of the new dairy-free chocolate bar, which has been certified by the Vegan Society, including smooth orange, caramel and sea salt and caramelised hazelnut.
There won’t be long to wait until you can get your hands on the new chocolate bars as they will go on sale on Monday (18th November) at Tesco, Ocado and Amazon.
Priced at £3 for a 100g bar, the bars are a pricier alternative to regular Galaxy chocolate bars coming in at double the price.
Keen to make the products eco-friendly as well as vegan-friendly, the products will be packaged in a compostable film packaging, a first for Mars in its UK product range, made from wood fibre that can be composted at home.
Speaking about the launch, Kerry Cavanaugh, marketing director at Mars Wrigley UK, said: “We’re so excited to be bringing these delicious treats to Galaxy’s range using a vegan recipe that doesn’t compromise on the brand’s signature smooth and creamy characteristics.
“Wherever you look you can’t avoid the vegan buzz in the UK. Even though vegan treats are currently only worth £10 million in a £4 billion chocolate market, we think that by introducing Galaxy, one of the UK’s best-known brands, there is a huge opportunity for the category to grow.”
Abigail Stevens, the trademark marketing manager at the Vegan Society, added: “We’re proud to register Galaxy’s first ever non-dairy milk chocolate bars with our vegan trademark. The brand has demonstrated that dairy is not necessary to make great tasting chocolate, and that people can still enjoy their favourites without the use of animals.”
