The oat milk drinks, which are enriched with calcium, iodine, Vitamin D AND Vitamin B12, are available in stores across the UK now
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Marks and Spencer says it has created a consumer ‘frenzy’ with the launch of its new oat milk drinks.
The upmarket retailer developed three new oat-based beverages, which it packaged in dairy-style cartons, giving the products an appearance similar to commercial cow’s milk.
Its new line-up includes the Cold Brew Oat Latte, which it says is ‘perfect poured over ice or heated up as a hot latte drink’, and is made from British oats and Colombian coffee.
The other two products are the Chilled British Whole and Semi Skimmed oat milk drinks.
All of the beverages, which are enriched with calcium, iodine, Vitamin D and Vitamin B12, are available in Marks and Spencer stores across the UK now.
Oat milk drinks on social media
Because of the packaging and branding, which is similar to classic dairy milk, the products have prompted online excitement, according to the brand.
In a statement sent to Vegan Food & Living, it said: “The launch of our new dairy free drinks has taken the social media sp-oat-light across our Instagram and Facebook accounts, driving 1.1 million organic impressions, 40k engagements AND over 8.8k likes and comments – OAT-RAGEOUS RIGHT?!”
Among the comments online, one social media user wrote: “Such epic stuff this is EXACTLY what is needed to change attitudes to plant milks.”
Another added: “Oh my god! M&S take my money now!”
And a third simply said: “My prayers have been answered!”
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Marks and Spencer plant-based
In recent years, Marks and Spencer has become a destination for plant-based shoppers thanks to its wide range of meat-free products.
Many of the vegan products available in store fall under its Plant Kitchen range, which it launched in 2019.
Since its debut, the retailer has continued expanding the line, which now boasts more than 250 products.
Speaking earlier this year, after expanding its Plant Kitchen offerings, M&S Product Developer Marie Ford described how important the line is to the retailer.
She said: “We are so proud of our launches for Plant Kitchen…When we’re developing products we make sure customers never compromise on taste, and the product is just as good as or BETTER than its non-vegan equivalent.”
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Featured photo © Marks & Spencer
