Marks & Spencer launches affordable cruelty-free vegan skincare range

Last year, retailer Marks & Spencer launched a huge new range of vegan shoes to help make it easier for consumers to find affordable vegan fashion on the high-street, and now its unveiled a new affordable vegan skincare range.

The Pure range features 18 products from facial serums to eye creams and toners with the prices ranging from £5 to £10, offering plenty of choice for those looking to swap out their skincare products for cruelty-free alternatives.

Those with sensitive skin can also enjoy the products as all the formulas are made up of at least 95% naturally derived ingredients and are also free from artificial colours and fragrance.

According to the Marks & Spencer website, this new range is: “For natural, ethical beauty you can trust, Pure vegan skincare is a natural source that’s truly effective. With brand new formulas, 95% of Pure ingredients are derived from the natural world, and all products are made without artificial colours and fragrances.

“Cruelty-free and 100% vegan, Pure vegan skincare is a range that really performs, so you can align your skincare routine with your values.”

Speaking about the new range, M&S deputy fashion and beauty editor, Dulcie Emerson, said: “Made in the UK (for fewer air miles), using ethically and sustainably sourced ingredients and easy-to-recycle packaging, the collection has recently received a makeover to galvanise its shelfie-worthy status. But it doesn’t just look good: the formulations pack a punch too.”