More shoppers will be able to refill their own food containers as M&S announce their plans to expand their fill-your-own container scheme, following a successful trial in Southampton.
M&S are showing that sustainability isn’t just a trend as they follow fellow supermarkets Asda and Tesco in their commitments to make food retail more sustainable with their refill scheme.
More shoppers will be able to refill their own food containers as M&S announce their plans to expand their fill-your-own container scheme, following a successful trial in Southampton. The scheme will expand to its second store in Manchester city centre next month, with “more likely to follow”.
The Southampton store offers 44 packaging-free products from sweets to cereal to hot drinks and a whopping 25 of these products outsold their packaged counterparts.
The scheme at the Hedge End store in Southampton has proved so successful that M&S said 25 of the 44 “fill your own” products, including whole porridge oats, basmati rice and single-origin Brazilian coffee, were outselling the packaged alternatives
In a statement sent to M&S’s director of food technology, Paul Willgoss, said: “Our ‘fill your own’ concept is one area we’re focusing on as part of our action to reduce plastic packaging and support our customers to reuse and recycle.”
Will Broome, CEO and Founder of Ubamarket added, “It’s extremely encouraging to see retailers such as M&S taking major steps towards creating a more sustainable future for the food retail sector, and retail across the board.
“Sustainability is no longer just a buzzword; it is quickly becoming a necessity for retailers wanting to prosper and develop into a more environmentally conscious society.”