“Pure genius”: Marco Pierre White to sell 3D printed vegan steak at MPW’s Steakhouse restaurants

Author: Molly Pickering

Read Time:   |  17th November 2021

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Legendary British chef Marco Pierre White endorses world's first whole cut of 3D printed vegan 'New-Meat' from Redefine Meat

Iconic chef Marco Pierre White has joined a team of acclaimed chefs to endorse 3D printed vegan ‘New-Meat’.

New-Meat from Redefine Meat is believed to be this world’s first whole cut of 3D printed meat.

The Israeli-based company has now launched its revolutionary product in high-end restaurants across Europe and Israel.

Moreover, the meat alternative has been dubbed “Pure genius” by Chef Marco Pierre White.

Marco Pierre White

In recent years, vegan meat alternatives haven’t ‘met the standards’ of high-end and Michelin-star chefs.

However, Redefine Meat promises to offer the same quality and texture as animal meat.

In a statement, three Michelin-star chef Marco Pierre White said: “When I first tasted Redefine Meat, I was mind-blown.”

“The world needs to eat less meat, but the reality is that until now plant-based meat products have fallen way short in terms of the quality.”

Additionally, Chef White described the 3D printed vegan meat as “the most clever thing I have ever seen in my forty-five year years of being in a kitchen”

Furthermore, Michelin-star Dutch chef Ron Blaauw labelled New-Meat as a “gamechanger”.

While renowned Israeli chef, Shahaf Shabtayc, concluded: “Redefine Meat has created an ingredient that allows me to unleash full creativity.”

Redefine Meat

Founded in 2018, Redefine Meat set to create vegan meat alternatives with the same flavour as animal meat.

Using a range of proprietary and patented technologies and working closely with global chefs and meat experts, Redefine Meat has developed a category-defining New-Meat product portfolio that includes minced meat, sausages, lamb-style kebabs, and vegan steak.

Using plant-based ingredients such as soya and pea protein, the food tech company uses its technology to replicate the molecular make-up of standard meat, which are then produced, dot-by-dot.

In addition, the brand hopes its revolutionary 3D vegan meat will change the world’s approach to vegan alternatives while creating more choices for those not wanting to quit red meat.

Moreover, Redefine Meat is already featured in almost 150 Israeli restaurants.

New-Meat will be included in 22 of Chef Whites Steak Houses in the UK, as well as Chotto Matte, and Burger Bear in London.

Click here to find the full list of restaurants hosting New-Meat in Europe.

Now you know about 3D printed meat, find out all there is to know about lab-grown meat!

Written by

Molly Pickering

Molly is the Digital Executive and Podcast host at Anthem's Vegan Food & Living, she also works across other titles including Women's Running and Classic Pop to create affiliate content for the website. Starting out as a Digital Marketing Apprentice at Vegan Food & Living in 2021, within 14 months Molly was shortlisted for ‘Best Editorial Assistant’ at the BSME Talent Awards 2022 and won the BCS Special Recognition award for Digital Marketing Apprentice of the Year in 2022

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