Magnum’s new dairy-free, vegan ice creams are now available in the UK and throughout Europe.
The long-awaited vegan treats come in two new flavours: Vegan Classic and Vegan Almond. The ice-cream is made from pea protein and coated in smooth, rich vegan chocolate and a pack of 3 retails at £3.89.
Magnum’s new vegan products are approved by the European Vegetarian Union as suitable for vegans. Finish food wholesaler Kespro claims that they will also be Rainforest Alliance Certified.
Until now, the ice creams have only been available in Sweden and Finland, but (much like Ben & Jerry’s) the brand is now extending its reach to other countries.
There is no better time to do so, as the UK vegan ice cream industry is booming. As documentaries and ice cream tours raise awareness of the dark side of the dairy industry, demand for non-dairy ice cream is definitely on the increase.
You can find the Magnum Vegan Classic and the Magnum Vegan Almond in Tesco stores in 3-piece multipacks and singles.