Lush to donate 100% of profits of its limited edition koala soap to help rescue animals in Australia

Read Time:   |  3rd February 2020

Lush is selling koala-shaped soap to raise money for animals affected by Australia's bushfires.

Cruelty-free cosmetics company Lush has released a limited edition koala-shaped soap to raise funds to support Bush Animal Fund.

Named ‘All The Wild Things’, the refreshingly scented soap is made to the same formula as the brand’s best-selling Outback Mate soap and features peppermint,  lemongrass, and eucalyptus oils.

The soap is on sale in stores and online priced at £5, with all the proceeds forming the Bush Animal Fund. The fund is open to grassroots organisations supporting wildlife welfare and habitat restoration, who can apply for grants from the fund.

Sell-out product 

However, the soap has proved so popular with customers wanting to support Australia’s animal population that it sold out just days after going on sale on January 24th.

Only fifty-thousand pieces were made available worldwide to represent the number of koalas in Australia, with all units quickly selling out across the globe.

But there’s good news for those who haven’t managed to get their hands on the cute soap yet as Lush will be releasing an extremely limited number online this morning.

‘Overwhelming task’

Lush Ethical Director Hilary Jones said: “Across our business there has been a call from customers and staff for some way to help.

“We can only imagine the horror faced out in the bush by those who are going out searching for animal survivors amongst the estimated billion creatures killed so far in the fires.

“In recognition of the overwhelming task faced by this informal “animal’s emergency service” we will be immediately launching a limited edition soap, All The Wild Things, with the proceeds going to animal rescue groups providing first aid, rehabilitation and habitat restoration.”

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