High-street favourite Lush has revealed its new hair care range - made especially for Afro hair.
Lush has done it again. The high-street favourite has now launched a new Afro hair care range made with natural vegan ingredients.
Formulated by in-house Black haircare specialist Sarah Sango, the new range has been created especially for curly, coily and textured Black hair. The range will consist of six new products: two conditioners, a co-wash and three styling products.
The hero product in the line is said to be Renee’s Shea Souffle hair and scalp oil. Containing Ghanaian shea butter and essential oils, this concoction is based on a homemade hair treatment recipe and is essentially an elixir for healthy curls and coils.
Left out of the beauty industry
The new products have been given uplifting names such as ‘power’ and ‘glory’, which is particularly important at a time where those with Black and Afro hair have been made to feel left out of the beauty industry.
Moreover, 78% of products marketed towards Black women were found to contain chemicals linked to cancer, fibroids, and respiratory problems. This is simply not acceptable and indicates that there is a lot of work to be done within the beauty industry. However, Lush’s new afro hair range will help to change the narrative, providing a natural, vegan solution.
‘Just getting started’
Commenting on the new range, Sango said: “When I look at these six products sitting together, I think joyous thoughts, knowing from cleansing to defining my style there’s finally a Black hair care range available for the community in every Lush store.
“Our ‘fro’s are worn in different shapes and sizes. Hair grows up, out, and down. On Monday, I might install my lace front, on Friday, Box braids down to the ground.
“The styles are endless so you can imagine how many more products can be created. Black hair is a journey—and mine with LUSH is just getting started.”
‘A love letter to Black hair’
Lush teamed up with Black filmmaker Kevin Morosky to create a short film to accompany the launch, entitled ‘Nestled’. The film explains the importance of hair treatments in Black culture, and how it encompasses the feeling of being protected nestled. Morosky describes the film as a ‘love letter from [himself] and Sarah to Black hair’.
Black hair care products are definitely lacking in the beauty industry, but thanks to Lush’s new range, they will now be available everywhere.
Read our article showcasing 6 Vegan Black-Owned Beauty Brands to support Black businesses.