Lush Cosmetics USA partners with materials manufacturer Urban Resource Group (URG) to turn plastic waste sourced from the ocean into cosmetic containers for their beauty products.
This week, Lush Cosmetics USA partnered with materials manufacturer Urban Resource Group to turn plastic waste sourced from the ocean into cosmetic containers. Motivated by a harrowing prediction – that by 2050, plastic in the oceans will outweigh fish – Lush collected 25 tons of plastic from the ocean in six months from the shores of Vancouver Island in Canada, with the help of environmental group Ocean Legacy Foundation.
URG was able to repurpose the plastic into eco-friendly packaging that will be used by Lush. “We are keen to be pushing the frontiers of material recovery and recycling with leaders like Lush,” URG’s senior executive Mark Badgers said. “Together, we are providing creative solutions to global problems.”
The cruelty-free company takes a strong stance against animal testing in the beauty industry, and work hard to fight against it. In February, the company relaunched its shampoo bars with a more prominent “cruelty-free” label in both English and Chinese to promote a campaign initiated by Humane Society International to end animal testing.
Lush are not alone in taking to the sea to source their materials, as they join other beauty industry giants such as Stella McCartney and Adidas in looking to the ocean to source more eco-friendly materials.