lululemon shareholders urge cult brand to ditch down – how you can help

Author: Liam Gilliver

Read Time:   |  14th June 2023

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Beloved apparel brand lululemon has been accused of ‘deceiving‘ its customers over the use of ‘responsible’ down…


Shareholders of lululemon are urging the cult brand to ditch down for good.

The yoga apparel company has long been under fire for its use of ‘responsible’ down – which animal rights advocates dub as a ‘deceptive label’.

Now, at the brand’s annual meeting, shareholders will submit evidence of the cruel industry, and push leadership to stop ‘misleading shoppers’.

lululemon urged to ditch down

Vegan charity PETA, which owns shares in the company, will highlight several exposés of the down industry.

These include workers at a Vietnamese duck slaughterhouse stabbing birds in the neck and cutting off their feet whilst still conscious.

Another investigation into a Russian goose farm also saw workers behead geese with a dull axe. Feathers from both of these facilities were reportedly still sold under the Responsible Down Standard.


A ‘lifetime of suffering’

“The feathers in every down-filled jacket that lululemon sells came from terrified birds who were violently slaughtered,” says PETA’s Tracy Reiman.

“PETA is calling on the company to make good on its promise to ‘do big, challenging, and important things for each other and our planet’ by dropping down.”

Moreover, shareholder Chris C. Allan added: “Birds whose down is used to fill lululemon’s puffy coats and vests typically spend their entire lives in dirty, dark sheds or on filthy faeces-laden lots, where they are unable to swim or fly.

“Knowing that birds used in the down industry endure a lifetime of suffering… How can lululemon continue to use a material that is completely at odds with the company’s core values?”

How you can help

PETA has created an email template for consumers to use, urging the brand to ditch down.

At the time of writing, a staggering 67,351 people have taken action so far.

Want to help make change? Click here to use the template

Vegan Food & Living has contacted lululemon for comment

Are your clothes cruelty-free? Check out our vegan down alternatives

Featured image: lululemon

Written by

Liam Gilliver

Liam is a journalist working for the Mirror, Daily Express, Daily Star and OK! Magazine. He's also the author of We're Worried About Him and has been published in the likes of The Independent, Huffington Post, and Attitude Magazine.

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