Former Made In Chelsea star Lucy Watson has teamed up with vegan charity PETA to highlight the cruel reality of cashmere farming…
Lucy Watson has slammed the cashmere industry and urged shoppers to ‘vote with their wallet’.
The former Made In Chelsea star and animal-rights advocate has created a video with vegan charity PETA.
It shows graphic footage from the organisation’s investigations into cashmere farms, where goats screaming in pain had their legs tied together and their hair torn out.
At one slaughterhouse, goats were even seen squirming for four agonising minutes as they slowly bled to death.
Lucy Watson: ‘Vote with your wallet’
In a statement sent to Vegan Food & Living, Watson said: “Before yanking their hair out… Workers forcefully restrain the goats, which petrifies these gentle prey animals
“The goats struggle, and the workers respond by slamming their bodies to the ground.
“Their horns are often tethered, leaving them vulnerable and defenceless as workers violently tug out their hair with large metal combs or hack it off with shears.
The star added: “When you’re shopping, remember this footage and the pain in their eyes. Please, vote with your wallet: never buy cashmere.”
The end of cashmere?
Many fashion brands have already moved away from cashmere due to concerns of animal rights.
Last year, Victoria’s Secrets banned cashmere from its source materials following a ‘terrifying’ investigation into goat farms. One worker was seen pouring rice wine into an animal’s open wound.
“Victoria’s Secret’s decision is a win for the countless gentle goats who will be spared the agonising ordeal of someone ripping their hair out,” said PETA Executive Vice President Tracy Reiman.
“PETA asks everyone to help goats keep their hair by choosing vegan fabrics, which aren’t produced by condemning animals to a lifetime of suffering.”
Need to freshen up your wardrobe? Don’t buy new – learn how to become an expert at second-hand shopping!
Featured photo © PETA