LoveRaw launches world's first vegan hazelnut cream filled wafer bar

LoveRaw launches world’s first vegan hazelnut cream filled wafer bar

Read Time:   |  10th September 2020

Vegan chocolate brand LoveRaw has just launched a game-changing new chocolate bar - the LoveRaw Cre&m Filled Wafer Bar.

Vegan chocolate brand LoveRaw has just launched a game-changing new chocolate bar – the LoveRaw Cre&m Filled Wafer Bar.

According to the brand, the hazelnut cream filled wafer bars are the first of its kind to be launched in the world and are similar to a popular hazelnut cream-filled chocolate bar loved around the world.

Describing the new vegan and palm-oil bars as ‘game changers’, the brand’s website states: “Forget what you knew about vegan chocolate, our new Cre&m wafer bars show two fingers to the competition.

“These beauties are crispy wafer loaded with a layer of fluffy vegan hazelnut cream and topped off with a coating of LoveRaw’s iconic vegan chocolate.”

‘Clear winner’

Speaking about the brand’s decision to veganise the popular chocolate treats, Manav Thapar, Managing Director of LoveRaw, said: “During a team NPD meeting, we asked each of our employees to choose a well-known chocolate treat that they would like to see veganised. There was a clear winner – the hazelnut cream filled wafer bar.

As with all new product launches, we did have to jump through some hoops – the biggest being that the Cre&m Filled Wafer Bar had to taste like “chocolate chocolate” and not compromise on flavour.”

The new Cre&m Filled Wafer Bar are priced at £1.69 and are available to purchase directly via www.eatloveraw.com as well as from TheVeganKind Supermarket.

LoveRaw plans to stock the bars on Amazon and other retail stores including Holland & Barrett and Waitrose later this year.

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