Louis Vuitton’s Olympic sponsorship at risk as brand urged to ditch fur and exotic skins

Read Time:   |  28th August 2022

Vegan Food & Living may earn commission from the links on this page, but we only ever share brands that we love and trust.

Olympic bosses have received calls to only green light its sponsorship with Louis Vuitton if it stops selling the cruel materials


Louis Vuitton is under increasing pressure to stop using animal fur and exotic skins.

LVMH – which owns the luxury fashion brand – is set to be an official sponsor of the 2024 Olympic Games in Paris.

However, vegan charity PETA has written to International Olympic Committee President Thomas Bach urging him to greenlight LVMH’s sponsorship unless they stop selling the cruel materials.

Mimi Bekhechi, the charity’s Vice President, wrote: “LVMH has so far failed to act responsibly and continues to risk the public’s health with its mink coats and python bags.

“We all know the terrible toll COVID-19 took on lives around the globe, so it would be unconscionable for the next Olympic Games to be sponsored by a company that supports these dangerous industries.”

Olympic’s sustainability vow

Bekheci adds how rival fashion houses including Chanel and Mulberry have already stripped materials from their collections.

“Insisting that any sponsor, such as LVMH, be free from fur and exotic skins would mesh perfectly with the committee’s stated desire to ensure the Paris 2024 Olympic Games truly mark a “new era”, with “sustainability, legacy and inclusion” at its heart,” the letter concludes.

“This is a matter of global social responsibility, and all those who participate in the Games – whether as spectators, organisers, or athletes – should expect nothing less”.

Should LVMH sponsor the Olympic Games while they still sell fur and exotic skins?

Vegan Food & Living has contacted LVMH Group for comment

Building your eco wardrobe? Here are 21 sustainable fashion brands everyone should know about

Feature image credit: Jeremy Moeller/Getty Images

Written by

Vegan Food & Living

Vegan Food & Living is a magazine dedicated to celebrating the vegan lifestyle. Every issue is packed with 75 tasty recipes, plus informative features.

We use cookies to give you a better experience on veganfoodandliving.com. By continuing to use our site, you are agreeing to the use of cookies as set in our Cookie Policy.

OK, got it