LinkedIn is ‘maximising’ plant-based food to slash its carbon footprint

Author: Liam Gilliver

Read Time:   |  1st February 2023

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Social media firm LinkedIn is ramping up the amount of plant-based food in its offices across the US, following a successful pilot programme


LinkedIn is ramping up the amount of plant-based food in its offices to slash the company’s carbon footprint.

The social media giant has partnered with Good Eating Company and Greener by Default to ‘maximise’ plant-based eating.

According to reports, the collaboration relies on “choice architecture” to drive staff towards more sustainable options.

LinkedIn X Greener by Default

For example, if an employee orders a latte – it will automatically be made with plant-based milk unless cow’s milk is explicitly requested.

LinkedIn piloted the program at its San Francisco office last year, from February-April. Over time, the cafeteria slowly introduced more meat-free entrees, while decreasing the number of beef and lamb dishes.

By March, the menu had transitioned to a one-to-one ratio of meat and vegetarian entrees, with oat milk now the default. 

“The pilot was extremely successful,” said a Sodexo spokesperson in a statement, according to Foodservice Director.

 “The amount of meat served and the resulting carbon emissions were cut in half, while diner satisfaction remained constant.”

‘Intelligent risks’

Speaking to VegNewsAnna Bohbot, Global Food Program Manager at LinkedIn, said: “LinkedIn has strong corporate values around sustainability and taking intelligent risks.

 “We’ve always incorporated plant-forward efforts into our program, but working with GBD allowed us to take it to the next level and make plant-based offerings front and center while still preserving freedom of choice.” 

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Featured image credit: wichayada via Adobe Stock

Written by

Liam Gilliver

Liam is a journalist working for the Mirror, Daily Express, Daily Star and OK! Magazine. He's also the author of We're Worried About Him and has been published in the likes of The Independent, Huffington Post, and Attitude Magazine.

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