All own-brand Lidl products now carry Cruelty Free International’s Leaping Bunny mark

Author: Helen Greaves

Read Time:   |  20th January 2022

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Over 100 products in the range of Lidl own-brand products are now Leaping Bunny approved by Cruelty Free international.


Lidl GB’s household and cosmetics own-brand ranges have been granted approval under the Cruelty Free International Leaping Bunny programme, allowing the products to display clearer labelling to indicate their cruelty-free status. 

The ranges, including W5, Formil, and Cein, can now be recognised at a glance as not having been tested on animals. 

Over 100 products in Lidl GB’s own-brand household and cosmetics ranges are now Leaping Bunny approved, making it easier than ever to shop for affordable cruelty-free products. 

The Leaping Bunny is the globally recognised gold standard for cruelty-free cosmetics, personal care, household, and cleaning products with requirements that go above and beyond laws restricting animal testing. 

Lidl GB’s Head of Responsible Sourcing and Ethical Trade, Amali Bunter, said: “At Lidl GB, we are committed to sourcing products in a responsible and sustainable way and we are delighted to announce that we have achieved the Leaping Bunny approval from Cruelty Free International on both our cosmetic and household ranges. 

“We recognise the importance of protecting animal welfare throughout all our supply chains and customers can now buy cruelty-free products in all Lidl GB stores.”

Lidl’s Leaping Bunny Approval

For Lidl GB’s household and cosmetics ranges to be approved, the discount supermarket had to thoroughly investigate its entire supply chain, including all raw materials and individual ingredients.

Cruelty Free International’s Leaping Bunny is the only cruelty-free approval that requires a supplier monitoring system to be implemented by the brand, supply chain checking right down to ingredient manufacturer level, adherence to a fixed cut-off date policy and acceptance of ongoing independent audits to ensure compliance.

Gaining the Leaping Bunny approval forms part of Lidl GB’s efforts to build on its sustainability commitments, following the earlier  promotion of its vegan food range Vemondo to the UK and the launch of its vegan skincare and shower range.

Since 2017, Leaping Bunny has seen a 190% increase in brands enquiring about approval, demonstrating that global consumer demand for cruelty-free products is impacting how brands operate.

Michelle Thew of Cruelty Free International CEO, said: “Lidl is a much-loved high street brand, known for its affordable products which don’t compromise on quality. 

“So, we’re thrilled to be able to grant the Lidl GB’s household and cosmetics ranges Leaping Bunny approval, making cruelty free Veganuary swaps this January both affordable and accessible across the country.

“Leaping Bunny approval is rigorous and takes many months, and it’s no mean feat to do this for both cosmetics and household products at the same time! Congratulations to Lidl GB and welcome to the growing Leaping Bunny family.”

Although Lidl’s range of cleaning products is certified cruelty-free, some may contain animal ingredients. Vegan Food & Living has reached out to Lidl for confirmation of the vegan products in the range. 

Want to go vegan with your beauty routine? Get the lowdown on cruelty-free beauty

Written by

Helen Greaves

Helen has been vegan since 2018 and has a background in vegan food marketing and social media. She's mother to a mischief of rats, and loves to spend her spare time making vegan cakes and bakes.

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