Racing Champion Lewis Hamilton is taking his UK-based vegan burger chain Neat Burger to New York
Vegan burger chain Neat Burger is set to open its first US store in Autumn 2022.
Diners can visit the new site in Manhattan in New York to get a taste of the award-winning vegan burgers.
Neat Burger takes classic fast-food burgers, such as cheeseburgers and Fillet-o-Fish burgers, and gives them a plant-based makeover.
The menu includes vegan chicken burgers, vegan hotdogs, fries and vegan shakes
In preparation for the new opening, the restaurant will launch a pop-up in Manhattan to give the people of New York a taste of Neat Food Co.
In addition to opening new restaurants, NEAT plans to expand the brand into the retail sector.
Image source: Neat Burger via Instagram
“On a mission to fundamentally change how the world consumes protein”
Co-founded by racing champion, and vegan celebrity, Lewis Hamilton and Zack Bishti, Neat Burger launched its first site in 2019 in London.
Following its success, and even winning ‘Best Vegan Offering‘, Neat Burger quickly opened eight more sites across the capital.
NEAT’s US expansion will hire the leading names in the US food market, Vincent Herbert, Jeffrey S. Fried, and Henrik Fjordbak, to propel the brand.
In a statement, Zack Bishti shared: “We are on a mission to fundamentally change how the world consumes protein and are excited to announce these new appointments whose expertise will make a real impact.
“With Jeff and Henrik’s success in nurturing industry-leading brands and Vincent’s prowess in delivering global expansion, we have a powerhouse team primed for explosive entry into new markets; to shift consumer behaviour and be a force for good.”
Moreover, NEAT aims for 1,000 corporately owned, franchise, and delivery-only kitchens by 2030.
What’s more, the brand is working to bring whole food plant-based meat alternatives to retail stores.
Want to make delicious vegan burgers at home?
Check out our favourite juicy plant-based burger recipes…
Feature image source: Neat Burger