Leading vegan retailer TheVeganKind hits its £300,000 target 2 days after its Seedrs campaign launch

Read Time:   |  5th February 2020

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Leading online vegan retailer The VeganKind has smashed its £300,000 Seedrs target just 2 days after launching its campaign. Now it's aiming for a stretch target of £600,000.


Award-winning vegan e-commerce business TheVeganKind is seeking investors to help with its expansion so it can continue to help make plant-based living easily accessible for all.

The Scottish-based online retailer recently announced the launch of its £300,000 funding round on investment platform Seedrs, and is delighted to announce that it has smashed its target just two days after launching.

The company is now aiming for a stretch target of £600,000 to help expand the business, which was recently voted the UK’s Top Online Retailer for vegan shopping, even further.

TheVeganKind has grown rapidly since its inception in 2013, now operating a full online supermarket selling over 4,500 100% vegan and plant-based products.

In 2019 alone, the business has shipped over 130,000 orders and has experienced “overwhelming growth due to consumers in the UK and beyond wanting more choice and easy access to vegan and plant-based products.”

TheVeganKind has amassed a turnover of £5.6m to date and boasts an engaged social following of 500,000 making it an attractive business for potential investors to get involved with.

In a statement sent to Vegan Food & Living, co-founder and CEO, Scott McCulloch, said: “We completed a successful rewards-based crowdfunding campaign at the back end of 2018 and since then we’ve received a lot of questions on when we would be doing an equity raise and when customers could buy shares.

“We are delighted to announce that the time has now come. Our community is at the heart of absolutely everything we do and we are completely focused on improving access to a vegan and plant-based lifestyle.

“The support that we’ve received to date is nothing short of extraordinary and we can’t think of a better way to say thank you than to give our community a chance to join us for the next step of our journey and be a part of the future of food.”

To support The VeganKind crowdfunding campaign on Seedrs head to thevegankind.seedrs.com.

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