Scotland’s leading pie brand Bell's is launching a Vegan Scotch Pie at Tesco and Sainsbury's stores in Scotland
Scottish pie maker Bells, which sells close to half a million of its iconic Scotch pies every week, is set to launch a vegan version in Tesco and Sainsbury’s stores across Scotland this week.
The company decided to venture into the world of vegan pastries after customers requested that they make a vegan version of its vegan Scotch pie which has all the great taste of Bells but is made entirely from plant-based ingredients.
For those who are scratching their heads over what a Scotch pie is, these pies traditionally feature a double-crust filled with minced mutton or other meat.
In a statement sent to Vegan Food & Living, Managing Director, Ronnie Miles said: “Bells is part of everyday life in Scotland and has been for many decades. This new addition to our family mirrors all that is great about our scotch pie in a vegan format. It has taken time to develop as we wanted to produce a vegan pie which customers will love just as much as the original. It is a great addition to the range.”
James Lamont, Buying Manager, Tesco Scotland said “Like many retailers Tesco has seen a growing demand for vegan and vegetarian products across Scotland. Bells is a market leading pie range and having tasted the new Bells Vegan Scotch Pie, I am confident that it will be a winner with many of our customers”