Yoox Net-a-Porter group has today announced its decision to enforce a total fur-free policy across its platform. The fur-free policy will be in place across all of its online stores which include Net-a-Porter, Mr Porter, Yoox and The Outnet.
One of the world’s leading online fashion retailers, Net-a-Porter group has today announced its decision to enforce a total fur-free policy across its platform.
Speaking of the step forward, Matteo James Moroni, Head of Sustainability at Yoox Net-a-Porter Group, revealed:
“YNAP is on a very important journey towards managing environmental impact responsibly. This journey began with the launch of our first sustainability initiative, YOOXYGEN, in 2009. Our fur free commitment announced today was inspired by a thorough and rigorous educational process with the HSUS and LAV regarding the protection of animal rights. We aim to act as a catalyst for change in the industry, sharing knowledge, innovating and leading by example.”
Claire Bass, executive director of Humane Society International UK, commented: “Yoox going fur-free sends a truly powerful message across the fashion world, and to luxury brands in particular, that fur is very firmly out of fashion.”
“Designers and fashion retailers that continue to sell fur are peddling a product of immense animal suffering, so it is thrilling to see such influential brands embracing fur-free policies.”
The fur-free policy represents a huge leap forward for animal welfare groups, as YNAP joins other brands and retailers adhering to the international Fur Free Retailer Program, supported by the Fur Free Alliance (FFA), an international coalition of leading animal and environmental protection organisations worldwide.
“Yoox Net-a-Porter group’s commitment is a significant milestone that should stand as a leading example to the fashion world,’ said Simone Pavesi, manager of animal-free fashion for LAV.
“It is a tangible signal that the clothing industry can be more sustainable and ethical, without necessarily resorting to the use of animal products.”
Source: The Evening Standard.