KVD Vegan Beauty is launching at Boots stores nationwide

Read Time:   |  11th March 2020

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Iconic vegan and cruelty-free beauty brand KVD Vegan Beauty is bringing premium vegan beauty to the UK high street as it gets set to launch in Boots for the first time.

KVD Vegan Beauty has long been popular with those looking for high-performance vegan and cruelty-free beauty products with an edge.

The brand, which launched in 2008, has previously only been available to purchase from Debenham’s stores in the UK, but it’s about to get a whole lot easier to get your hands on these premium beauty products!

Launching in Boots stores nationwide and online from March 25th as “part of Boots’ continued plan to reinvent beauty on the high street”, you will soon be able to pick up your favourite KVD Vegan Beauty products with your order in any location in the UK and Ireland.


To celebrate the launch, KVD Vegan Beauty is launching an exclusive set just for Boots.

The Vegan Beloved Bestsellers Kit (£30) features the brand’s most popular products including a Mini Tattoo Liner, Mini Go Big Or Go Home Mascara, Full Size Cake Pencil and a Full Size Everlasting Liquid Lipstick in Lolita II.


In a statement sent to Vegan Food & Living, Vice President, Global General Manager of KVD Vegan Beauty, MaiLy Kopatsy, said: “As inclusivity is at the core of KVD Vegan Beauty, we wanted to make the brand more accessible, and Boots is the perfect retail partner to make that happen.

“We are thrilled to be launching into Boots and are proud of the partnership that we have formed in order to bring premium, vegan and cruelty-free beauty to the high street.”

Kat Von D

After founding the brand formerly known as Kat Von D Beauty in 2008, tattoo artist Kat Von D is no longer involved with her eponymous makeup brand and will not receive any future profits from the brand after she sold her shares to Kendo earlier this year.

Speaking at the time, a KVD Vegan Beauty representative said Von D is “no longer involved in the brand in any capacity.”

“Effective immediately, the makeup brand is now re-branded KVD Vegan Beauty, and is 100% owned/operated by KENDO,” the statement said. “Of course, we remain 100% committed to vegan and cruelty-­free, high-performance beauty. Our makeup will always be made with love, not animals!”

KVD Vegan Beauty is available from select Boots and online from 25th March.

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Vegan Food & Living

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