Kourtney Kardashian Barker launches new vegan gummy brand Lemme just days after announcing new role as Sustainability Ambassador with Boohoo
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Wellness influencer Kourtney Kardashian Barker has launched her vegan supplement brand, Lemme.
The first look at Kardashian Barker’s range features three wellness gummies formulated to help improve day-to-day living.
The three supplements include Lemme Chill, Lemme Focus, and Lemme Matcha.
Lemme Chill includes ashwagandha, a medicinal herb commonly used to treat anxiety, and is flavoured with mixed berries. Lemme Focus is a strawberry-flavoured gummy made with cognitive boosting ingredients such as organic lion’s mane mushroom, Cognizin Citicoline, and vitamin B12.
And finally, Lemme Matcha is an energy-boosting supplement harnessing the antioxidising benefits of organic matcha with additional B12.
Lemme’s vegan supplements are priced at $30 per bottle and are set to debut online on the 27th of September.
“She prioritized ingredients that were bioavailable and filled nutritional gaps”
In a statement, Kourtney revealed: “After years of struggling to find the right supplements, I embarked on a journey to create science-backed products that you would legitimately look forward to taking every day.
Additionally, Dr Thais Aliabadi, a board-certified physician specializing in women’s health and Lemme board member, added: “Kourtney has spent years working with a team of top scientists and specialists to create innovative formulations.
“She prioritized ingredients that were bioavailable and filled nutritional gaps in people’s diets.”
Lemme supplements are available three different formulas: Concentration boosting, Energy boosting, and de-stressing. Credit: Lemme
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Kourtney Kardashian Barker joins Boohoo
Earlier this month UK-based fast fashion brand Boohoo revealed Kourtney had been appointed its new Sustainability Ambassador and the pair will be launching a ‘sustainable’ collection.
The collaboration will include a 46-piece limited-edition collection made which is said to be made from recyclable materials. It is reported that Boohoo will introduce ‘transparent practices’ for its shoppers to have a greater understanding of its apparel.
Despite its efforts, Boohoo’s announcement has already been dubbed as a ‘greenwashing‘ attempt as people are unable to look past the fast fashion brand’s notorious history of environmentally-damaging production of its clothes and mistreatment of its workers.
Kourtney’s new campaign will debut at New York Fashion Week as the UK brand attempts to crack the US market.
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Feature image credit: Lemme
