KFC’s new advert angers customers as it reminds them of where their food really comes from

Read Time:   |  27th July 2017

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KFC has released a new television advert that has been putting many meat-eaters off their dinner…

‘The Whole Chicken’ reminds customers where their nuggets really come from

KFC’s new advert, entitled ‘The Whole Chicken‘,  features hens appearing to strut their stuff around a warehouse to the tune of DMX’s “X Gon’ Give it to Ya” to show that KFC use the whole chicken in their restaurants. However, rather than enticing diners to buy a family bucket of wings, the advert appears to have had the opposite affect on many of the chain’s customers.

Viewers brand the ad “disgusting”

The advert has provoked outrage from viewers, and has been condemned as “disgusting.”

Not only do people find the advert to be distasteful, but it has left many feeling confused and debating whether they actually feel sympathy for the lives of these sentient beings, rather than viewing them as chicken nuggets.

Is the advert actually pro-animal rights?

You might be forgiven for thinking KFC’s ad has been created by PETA, as it shows chickens as living creatures, rather than fried wings or nuggets which are easier to ignore where they came from.

Speaking to The Independent, Elisa Allen, director of PETA said: 

“It certainly looks as if we designed it, because it challenges anyone thinking of eating chickens to look these smart, sociable, sensitive, and beautiful birds in the eye and recognise that they’re individuals, not body parts to be battered as nuggets. 

“If it were up to PETA, the ad would also show that chickens can count up to at least five, are capable of self-reflection, and are protective parents – and that before they go into the bucket or bag they’re forced to spend their miserable lives crammed into sheds with tens of thousands of other birds, unable to escape their own waste while the ammonia burns their legs and lungs.”

KFC stand behind their ad

Whilst much of the response generated from the advert online has been negative, the brand is still ‘standing behind’ the ad.

“At KFC we’re proud of our chicken, freshly prepared in our restaurants and sourced from Red Tractor Assured farms, and not afraid to show it. (The ad) represents a step change for us, taking a bolder stance when it comes to engaging with our loyal customers and fans,” said KFC’s Chief Marketing Officer, Meg Farren.

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