KFC US announces major plans for plant-based fried chicken expansion

Author: Molly Pickering

Read Time:   |  15th September 2021

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KFC US president has announced the fast-food giant has ambitious plans to enter the plant-based market with its iconic Kentucky Fried Chicken


KFC US president, Kevin Hochman, has revealed the fried chicken giant has major plans to veganise its iconic Kentucky Fried Chicken.

In a recent interview, Hochman explained the demand for plant-based alternatives had significantly influenced the company’s plans.

The restaurant chain plans to closely replicate the taste and texture of the original KFC.

Moreover, the fast-food president even declared that he eats plant-based burgers at home!

Plant-based KFC

In an interview with Bloomberg, Kevin Hochman shared KFC’s plans to veganise its classic dishes.

Hochman explained: “Our plan is to try to replicate that Kentucky Fried Chicken as close as we can, obviously without using the animal.

“A lot of that is about how the chicken cuts and tears and the mouthfeel.”

In addition, KFC’s president highlight that the demand for plant-based options was ever-growing.

“Younger people tend to be the ones that want to eat more plant-based. We envision this trend to continue to grow.

“We don’t think that plant-based is a fad, we think that’s something that’s going to continue to grow over time.”

However, Hochman still believes animal-based products will still dominate the food market for years to come.

KFC is yet to announce a launch date for its plant-based chicken.


Fast-food vegan options

The plant-based KFC would not be the first meat-free option from the fast-food chain.

In the US, the company has tested Beyond Meat nuggets and wings, as well as launching a vegan chicken burger in the UK.

Additionally, its rivals Burger King and most recently McDonald’s have also entered the plant-based market.

Although it may seem counterproductive to purchase food from these meat-based giants, having great plant-based options will only grow the movement and encourage these businesses to ditch the meat.

Hungry for a plant-based takeaway? Recreate these classic vegan takeaway recipes at home!

Written by

Molly Pickering

Molly is the Digital Executive and former podcast host at Anthem's Vegan Food & Living, she also works across other titles including Women's Running and Classic Pop to create affiliate content for the website. Starting out as a Digital Marketing Apprentice at Vegan Food & Living in 2021, within 14 months Molly was shortlisted for ‘Best Editorial Assistant’ at the BSME Talent Awards 2022 and won the BCS Special Recognition award for Digital Marketing Apprentice of the Year in 2022

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