KFC is launching its first vegan chicken burger, a vegan version of the company’s signature Original Recipe Fillet Burger in the UK.
Last year, after KFC announced plans to develop meat-free options, over 12,600 people signed a petition encouraging the fast-food chain to create a vegan-friendly version of its popular fried chicken dishes. Now the global fried chicken giant is getting set to launch its first vegan chicken burger in the UK as part of a trial – the Imposter burger.
The Imposter burger will launch as part of a month-long trial running from 17th June to 15th July and features a specially created Quorn burger coated in the company’s signature blend of 11 secret herbs and spices and served with lettuce and vegan mayo. The Imposter burger will be priced £2.99 or £3.49 if ordered with a drink.
If you prefer wraps to burgers then the chicken alternative is also available as a wrap with a drink for £3.99, while the salad box option with a drink costs £3.79.
In a statement, Chief Vegetable Enthusiast at KFC UK & Ireland, Victoria Robertson, commented: “Vegans have been cruelly denied the incredible taste of KFC up to now, which is why we’ve worked hard to perfect The Imposter – a vegan burger that the Colonel would be proud of.”
Tony Davison, Head of Global Foodservice & QSR at Quorn added: “A vegan KFC? We couldn’t believe it either. ‘But we’ve done it – working with KFC we’ve created a bespoke Quorn fillet that does the Colonel’s recipe justice. We have no doubt that KFC fans are going to love the modern take on a finger lickin’ favourite.”
The move has been praised by animal rights charity PETA, with Director of Vegan Corporate Projects, Dawn Carr, stating: “We’ve been so excited to hear about this and play a part in KFC’s journey to reaching this game-changing new vegan range. ‘We’re confident it will be a huge hit with the skyrocketing numbers of vegans, vegetarians, and flexitarians around the UK.”
Where to get it
The Imposter burger will not yet be made available nationwide but will be trialled in stores in London, Bristol and The Midlands for four weeks to gauge demand before rolling it out across the nation.
You can try the KFC vegan burger at the following stores:
- Bristol – Fishponds Bristol Bradley Stoke
- Bristol – Winterstoke Road
- Bristol – Eastgate Retail Park
- Bristol – Avonmeads Retail Park
- Bristol – Shield Retail Park
- Bristol – Keynsham
- Bristol – Hengrove Leisure Park
- Bristol – The Venue Cribbs Causeway
- Birmingham – Great Bridge Retail Pk
- Bloxwich – Leamore Lane
- Cannock – Orbital Retail Park
- Tamworth – Ventura Retail Park
- Tyburn – Kingsbury Road
- Walsall – Junction 10 M6 Services
- Walsall – Park Street
- Dudley – Merry Hill Food Court
- Stourbridge – St Johns Road
- Dudley – Merry Hill Drive Thru
- London – Gloucester Road
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Image credit: KFC