KFC has announced that its vegan chicken burger will be returning for a limited time only in celebration of Veganuary 2021.
Last Veganuary, fast food restaurant KFC announced the launch of its vegan chicken burger as a permanent product on their menu in 900 UK stores and sold an impressive 1 million in the month following the launch.
The burger proved so popular in fact that KFC claimed that sales of The Imposter were 500 per cent higher than its classic chicken burger.
Sadly the plant-based offering was removed from the menu when the chain reopened with a reduced offering amid lockdown but returned for a limited time at 73 branches across the UK from August 24 before disappearing from the menu once again.
Now, for a limited time only from Monday, January 4, KFC is bringing its vegan burger back to 750 stores across the UK where it will remain on the menu until the end of February.
The burger features a ‘bespoke Quorn fillet, which is coated in the Colonel’s iconic Original Recipe herbs and spices…served with vegan mayonnaise and crisp iceberg lettuce, all within a soft-glazed bun’.
KFC’s vegan burger is priced at £3.99 and is also available as part of the meal deal.
‘Time to celebrate’
Speaking about KFC’s vegan burger at the time of its initial launch, Ira Dubinsky, innovation director at KFC UK and Ireland, said: “The Colonel was all about welcoming everyone to his table – now vegans, flexitarians and our fried chicken fans can all enjoy the taste of our Original Recipe together.
We’ve worked hard to perfect the flavour and make a Vegan Burger the Colonel would be proud of. It’s the flavour of KFC, just with zero chicken.”
KFC’s vegan burger has not only proved to be a hit with customers but has also scooped the PETA award for Best Vegan Chicken Burger during its annual Vegan Food Awards.
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