Coffee giant Kenco launches exciting new vegan options as it attempts to attract younger shoppers

Author: Maria Chiorando

Read Time:   |  10th August 2023

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Kenco has launched two instant vegan lattes as it expands its portfolio in a bid to attract younger shoppers.

The coffee giant, which is reportedly worth a staggering £134 million, has added new plant-based drinks made from almond and oat milk to its line-up.

According to the brand, demand for plant-based options are continuing to increase, with some one in five consumers opting for non-dairy milk in cafés.

This increases to a significant one in three shoppers choosing milk alternatives to consume at home, it says.

The two new drinks, which can be easily whipped up, mean coffee lovers can now enjoy plant-based, frothy lattes at home – and at a lower price point than buying coffee while on the go.


Kenco seeks younger shoppers

Roberto De Felice, marketing director UK & I at Jacobs Douwe Egberts (JDE), said: “We have identified that there is a big opportunity to deliver premium plant-based coffee moments to consumers at home. 

“With our innovation, we are set to recruit younger shoppers to the category and drive incremental sales for retailers with both our Oat and Almond milk variants. 

“We are committed to innovating in line with current trends and can’t wait to offer a quality product designed for the modern-day coffee drinker.”

The brand, which celebrates turning 100 this year, will be celebrating this major milestone as well as its new vegan launches with major ad campaigns which will run across TV, YouTube and Meta as well as in stores.

Kenco Plant-Based Oat Latte and Almond Latte are available in Asda, Sainsbury’s, Ocado and via Amazon now with at an RRP of £2.80 for a box of 6 x 15.6g servings.

Do you like to opt for ethical drinks? Find out how to tell whether your coffee is vegan and eco-friendly.

Featured images © Kenco, edited by VFL

Written by

Maria Chiorando

Maria is an editor and journalist. Her work has been published by the Huffington Post, the Guardian, TechnoBuffalo, Plant Based News, and Kent on Sunday among other national and regional titles.

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