Breakfast cereal giant Kellogg’s have announced that they will be launching a new range of vegan-friendly foods in the UK.
W.K Kellogg’s plan to release their new fully vegan cereal line January 2018, and the range will include two No Added Sugar Granolas in Apricot & Pumpkin Seeds and Coconut, Cashew and Almond, two Organic Wholegrain Wheats in Original and Raisin, and a Super Grains Granola in Cranberry, Sultana and Spelt.
There are currently no vegan options in Kellogg’s UK range making this a bold new venture for the brand.
“With people increasingly seeking more plant-based foods,” said W.K. Kellogg’s brand manager Emma Birks “the W.K. Kellogg range is crucial to our portfolio. January is a fundamental opportunity to catch consumers adopting new, more wholesome diets, and we are well positioned with W.K. Kellogg to help retailers do so.”
The new range will launch in January, with prices ranging from £2.99 RRP (Organic Wholegrain Wheats) to £3.79 RRP (Granolas).