Kat Von D donates over $200K to help lab chimpanzees

Read Time:   |  9th December 2016

Vegan Food & Living may earn commission from the links on this page, but we only ever share brands that we love and trust.


Makeup mogul, animal-rights activist and vegan tattoo artist Kat Von D announced last week that her company Kat Von D Beauty have donated $236,000 to Project Chimps—a nonprofit organisation that rehabilitates chimpanzees who have been used for cosmetic testing.

Kat Von D donates over $200K to help lab chimpanzees

The funds were generated by sales of the limited edition “Project Chimps” shade of Everlasting Liquid Lipstick, which was released by Kat Von D Beauty in August.

“Not only will this donation help raise awareness to the cruel [and] unnecessary animal testing industry,” Von D stated in a Facebook post, “but it will help give 300 chimps—who for the last [three] decades have lived an unnatural life in testing labs—rehabilitation, and a safe haven to live out the comfortable life they deserve.”

Earlier this year, Von D announced that she would reformulate every product in her cosmetic brand to be completely vegan—launching the first veganised Shade + Light eye shadow palette in August—and debuted her cruelty-free brand in the United Kingdom and Ireland in October.

If you’d like to donate to Project Chimps, you can do so here: projectchimps.org/support-us/donate/

Sources: VegNews, Kat Von D Facebook

Written by

Vegan Food & Living

Vegan Food & Living is a magazine dedicated to celebrating the vegan lifestyle. Every issue is packed with 75 tasty recipes, plus informative features.

We use cookies to give you a better experience on veganfoodandliving.com. By continuing to use our site, you are agreeing to the use of cookies as set in our Cookie Policy.

OK, got it