Makeup mogul, animal-rights activist and vegan tattoo artist Kat Von D announced last week that her company Kat Von D Beauty have donated $236,000 to Project Chimps—a nonprofit organisation that rehabilitates chimpanzees who have been used for cosmetic testing.
The funds were generated by sales of the limited edition “Project Chimps” shade of Everlasting Liquid Lipstick, which was released by Kat Von D Beauty in August.
“Not only will this donation help raise awareness to the cruel [and] unnecessary animal testing industry,” Von D stated in a Facebook post, “but it will help give 300 chimps—who for the last [three] decades have lived an unnatural life in testing labs—rehabilitation, and a safe haven to live out the comfortable life they deserve.”
Earlier this year, Von D announced that she would reformulate every product in her cosmetic brand to be completely vegan—launching the first veganised Shade + Light eye shadow palette in August—and debuted her cruelty-free brand in the United Kingdom and Ireland in October.
If you’d like to donate to Project Chimps, you can do so here: projectchimps.org/support-us/donate/.
Sources: VegNews, Kat Von D Facebook.