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To celebrate a decade of huge success, Kat Von D is unveiling what’s bound to be her most memorable collection yet.
Kat Von D’s eponymous cruelty-free beauty brand has become a cult favourite for makeup lovers worldwide, and now the label is celebrating its 10-year anniversary with a special gold-themed collection.
Excited about the launch of her upcoming 10th-anniversary collection, Von D said: “Now that I have final components done for the Kat Von D Beauty 10-year anniversary collection, I’m even MORE EXCITED!!”
The star has shared a very exciting first-look teaser of the glittering gold collection, which appears to include a gold makeup brush set, an eye-shadow palette, a ‘Metal Crush’ extreme highlighter, a gold version of the hugely popular ‘Studded Kiss’ lipstick and a shiny makeup artist carry case to keep the new collection in.
Now that I have final components done for the @katvondbeauty 10-year-anniversary collection, I’m even MORE EXCITED!! 🖤✨ [launching this Cinco de Mayo.] X
Campaign video
The vegan makeup and tattoo artist recently shared a snippet of the campaign video for the launch of her upcoming 10th-anniversary collection on Instagram, and in truth Von D style it’s full of gorgeous, glam-goth imagery like gold snow angels and models vomiting gold.
Kat has said that the collection will feature ten of her muses who “have blessed me with so much inspiration, not just for their surface beauty but with what they contribute to the world through their art.”
For the past 4 months, I’ve been working so hard on this video for @katvondbeauty’s 10 Year Anniversary collection launch and it’s almost done being edited. I wanted to tell the story of @katvondbeauty through 10 of my modern-day muses. Some whom you may already know and others that you should! These 10 muses have blessed me with so much inspiration, not just for their surface beauty but with what they contribute to the world through their art. AND I CANT WAIT FOR YOU GUYS TO MEET THESE MUSES AND SEE THE FULL VIDEO SOON! 🖤 [this campaign + makeup collection is launching on @katvondbeauty this May!]
The set will be available from May 5.
