Juicy Couture launches vegan loungewear collection with faux-fur brand Apparis

Cult fashion brand Juicy Couture has partnered with vegan faux-fur label Apparis to launch a cosy vegan loungewear collection – just in time for a second UK Lockdown.

The new range will include Juicy’s iconic tracksuit in light pink and black, made from vegan faux-fur instead of traditional materials. In addition to this, they will also be releasing a lust-worthy pink faux-fur Teddy Bear-style coat.

All designs will feature subtle branding with both labels’ logos embroidered at the chest or on the pockets.

Juicy Couture says it is ‘so excited’ for the upcoming release, and told its 750,000 followers ‘good things come to those who wait’.

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Apparis was founded in 2016 by two former luxury fashion brand employees, with the mission of bringing a more ethical approach to the fashion industry.

Now, the brand is available in more than 500 stores, and 20 countries, and has expanded to include vegan leather, cashmere and homeware.

Partnering with Juicy Couture will allow Apparis to continue their global expansion and become a ‘powerful multichannel brand’ according to Managing partner at Third Kind Venture Capita Shana Fisher.

The Juicy Couture and Apparis collection will launch on November 12th.

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