Low-calorie ice cream from Jude’s and 6 more vegan launches to look out for this week

Author: Helen Greaves

Read Time:   |  6th November 2021

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Healthy treats and decadent sweets: here are the vegan product launches you may have missed this week.


This week marked the start of World Vegan Month, and as a result we’ve been treated to some great new vegan product launches.

Some, like the launch of fried ch*cken experts VFC into Tesco, have been pretty hard to miss but others have crept onto our shelves rather more quietly.

Read on for the exciting new vegan launches you may not have spotted yet.

Jude’s launches low-calorie ice cream

jude's low calorie brownie ice cream

Britain’s first carbon-negative ice cream and desserts company Jude’s has launched a new range of ice creams, all with 99 calories or fewer per serving.

Vegan shoppers should take care as not all of the range is plant-based. However, the vegan flavours are marked clearly with a green ‘plant-based’ logo.

Look out for the plant-based chocolate brownie flavour – available from Sainsbury’s, Tesco, Waitrose, and Ocado – and the plant-based salted caramel flavour – available from Tesco. The full range is priced at £4.50 per tub.

Pure Heavenly launch cosy autumn flavours

pure heavenly autumn flavours

Dairy-free chocolate producers Pure Heavenly have released two limited edition chocolate bars, and they’re perfect to enjoy as the weather grows colder.

The new flavours are autumn favourite pumpkin spice and bonfire night staple toffee apple.

Both bars are dairy-free, gluten-free, palm oil-free, and soy-free, and contain only 1% sugar. You can find them both on the Pure Heavenly website.

Healthy kids’ cookies from Snackzilla

snackzilla vegan cookies

A new healthy snack brand, Snackzilla, has entered the scene, and their healthy oat cookies for kids are now trialling in selected Sainsbury’s stores.

The HFSS compliant vegan cookies are available in Chocolate and Golden Syrup flavours.

The cookies are made in a family-run bakery in Yorkshire and contain 50% less sugar than the average sweet biscuit, just 99 calories per cookie, are high in fibre, and free from any artificial colours, flavours or preservatives.

The brand is also collaborating with Give.Help.Share, exclusively for the Sainsbury’s trial. For every carton sold Snackzilla will donate a cookie to the charity for the healthy food workshops they run in schools.

Rebel Kitchen release high-fibre snacks

Rebel Kitchen Bytes

They’re better known for their dairy-free drinks but Rebel Kitchen has now launched sweet snacks to satisfy your hunger pangs.

The crunchy, bite-sized snacks are called Coconut Bytes, and are available in chocolate and caramel flavours.

They’re vegan, organic, and are made from simple, minimally-processed ingredients.

The Bytes are available to purchase from Amazon and the brand’s own website for £1 per 26g pouch.

Divine Vegan Fudge from Mr Stanley’s

Mr stanleys vegan fudge

Gourmet British fudge brand Mr Stanley’s has expanded its range to offer a vegan sweet treat, Divine Vegan Fudge.

The fudge is hand made to an original recipe using traditional fudge-making methods and promises the same melt-in-the-mouth crumbly texture as traditional butter fudge.

With a swirl of sweet caramel and a sprinkle of sea salt, this decadent vegan fudge is deliciously more-ish and makes for a charming gift for a loved one or a well-deserved treat for yourself.

The fudge can be purchased from the Mr Stanley’s website for £6.99 per brightly-packaged box.

Sacla’ launch beetroot pizza bases

sacla beetroot pizza base

Sacla’ has given the humble pizza base a veg-packed makeover with the launch of their beetroot pizza bases, containing a 25% vegetable content.

Great for tricking kids into eating their vegetables, or for sneaking a little extra nutrition into your day, these pizza bases are available now from Asda, Ocado, and Sacla’s own website at an RRP of £3.29 for two bases.

XITE launches protein bars for your brain

XITE vegan bars

XITE, known for their nootropic energy drinks, is changing the on-the-go snack game with a brand-new nootropic protein bar – which promises to help you think, feel, and perform to your absolute best.

Reported to be the first nootropic protein bar in the UK, the bars are available in two tasty vegan flavours – white chocolate chip and salted caramel.

The all-natural bars are available through the XITE website for £1.49 per bar.

For more World Vegan Month shopping inspiration, learn about the 50,000 products now certified by the Vegan Society

Written by

Helen Greaves

Helen has been vegan since 2018 and has a background in vegan food marketing and social media. She's mother to a mischief of rats, and loves to spend her spare time making vegan cakes and bakes.

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