Joaquin Phoenix appears in anti-wool billboard advert for New York Fashion Week

Read Time:   |  8th February 2018

Animal rights organisation PETA has erected a thought-provoking billboard advert located close to the venue for New York Fashion Week featuring Golden-Globe winner Joaquin Phoenix wearing a vegan “wool” suit designed by Brave GentleMan.

Joaquin Phoenix wool advert

Joaquin Phoenix appears in anti-wool billboard advert for New York Fashion Week

Just ahead of New York Fashion Week: Men’s, PETA has placed a massive billboard featuring Joaquin Phoenix in Greenwich Village, just around the corner from where the shows will take place.

The striking and thought-provoking advert, which features the Golden Globe–winning actor wearing a stylish vegan wool suit by Brave Gentleman is located within a mile of the Fashion Institute of Technology, Parsons School of Design, and the New York School of Design.

Joaquin Phoenix wool advert

In a rare interview, Phoenix revealed that his motivation for doing the ad grew out of a video wake-up call. “When PETA sent me that video of this undercover investigation of what happened in these shearing farms, that was really eye-opening,” he says. “[T]he whole environment—it’s incredibly [violent]. … [T]he only option is to not use wool. That’s become abundantly clear.”

“I think wool is something we don’t think about a lot. You can’t imagine until you see the level of abuse that happens. After seeing this footage it’s a trade I certainly don’t feel comfortable being involved with,” Phoenix said.

“There are alternatives that are cruelty-free but still stylish.”

Source: PETA

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