Starbucks has long come under fire for its vegan milk surcharge, which campaigners say is ‘penalising’ vegan and lactose-intolerant customers
Acclaimed actor James Cromwell is urging Starbucks to ditch its vegan milk surcharge.
The Succession star has partnered with vegan charity PETA to encourage Starbucks to ‘stop milking customers’ who order plant-based milks.
Cromwell’s appeal featured on more than 100 screens on Atlantic City Boardwalk – within sight of two Starbucks outlets.
“Helping animals and the Earth isn’t a tall order,” the campaign states. “Starbucks, end the vegan upcharge.”
“Dropping the upcharge would make it easier for compassionate customers to choose animal- and planet-friendly vegan options,” said Cromwell.
“My friends at PETA and I are calling on Starbucks to join the many other coffee companies who have already stopped charging extra for these choices.”
Despite please from its customers, Starbucks still charges customers in the US for substituting cow's milk with a plant-based alternative. Photo © be free via Adobe Stock
Vegan milk surcharge
Despite piling pressure and competitor moves, Starbucks still charges customers in the US for substituting cow’s milk with a plant-based alternative.
PETA says it’s time for the coffee giant to ‘get onboard’ and accused the chain of ‘penalising’ vegan and lactose intolerant customers.
In the UK, Starbucks dropped its vegan milk surcharge in all of its 1,020 outlets. It says the move was part of company aims to ‘migrate to a more environmentally friendly menu’.
Vegan Food & Living has contacted Starbucks US for comment
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Featured image: David Livingston via Getty Images and ManuPadilla via Adobe Stock