Beloved British biscuit Jammie Dodgers has today announced a recipe change that will mean its iconic jam-filled snack is 100% plant-based. Vegans rejoice!
There are many accidentally vegan snacks on offer to us in the UK, but few have been able to fill the hole left by Jammie Dodgers when they announced that their iconic jammy biscuits were no longer suitable for vegans following a recipe change.
Fans were vocal in their disappointment that dairy had been added to these previously plant-based treats, and “noting heartbroken fans ruining their brew with their salty tears”, Jammie Dodgers decided to reformulate the recipe once again to bring it back to its former vegan glory.
The new plant-based Jammie Dodgers be rolling out to stores across the country from 13th July onwards with a new darker coloured packet design and logo to make it easier for people to spot which packs are suitable for vegans.
The new vegan-friendly biscuits will be packaged in new darker packaging (shown above the old packaging) to make them easy to spot.
Speaking about the recipe change in a statement sent to Vegan Food & Living, Kate Needham, Marketing Director at Burtons Biscuits, said: “We have listened to our biscuit fans and are pleased to announce that we’ve moved once again to a dairy-free recipe. Family fun is at the Jammie heart of our brand, so it’s important to us that the whole family – and families of all lifestyles – can share a pack. Thanks to the new recipe, we’re happy that will now be more possible.
“But that’s not all, with our household classic seeing a surge in popularity, you can expect to see lots more fun and mischief coming from the UK’s favourite Jammie biscuit brand going forwards! It’s an exciting time to be a Jammie Dodger fan.”
The new Jammie Dodgers are available nationwide from w/c 13th July 2020.