Impossible's founder Pat Brown confirmed the news in a recent interview, claiming the prototypes were 'pretty damn good'
Impossible Foods is working on a plant-based version of filet mignon.
The brand’s founder Pat Brown confirmed the news in a recent interview with MIT Technology Review.
However, the entrepreneur couldn’t provide a specific launch date – or specific details about ingredients or formula.
Filet mignon ‘is coming’
“I’ve tasted our filet mignon prototypes and they’re pretty damn good,” Brown said, adding that the product would only debut once it can compete against the equivalent animal product “head to head.”
“Stay tuned,” he insisted. “It’s definitely coming.”
Last year, Rachel Konrad of Impossible Foods told Food Navigator the company is working on ‘all major categories of animal-derived food’ including steak, milk, and vegan eggs.
Impossible Foods isn’t the only plant-based brand working on steak alternatives.
Rival Beyond Meat recently announced plans to launch vegan steak slices later this year – first in retailers and ‘eventually’ in restaurants. No specific timescale for the launch was confirmed.
Entrepreneur Ethan Brown revealed the news to The Wall Street Journal, where he described the faux steak as “probably one of our best products to date”.
However, details on the ingredients, formula, and packaging also remain unknown.
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Featured image via Adobe Stock