After a very successful trial, a long-anticipated ‘veggie’ vegan hotdog launches today in IKEA stores throughout Europe and the USA.
According to media outlet Forbes, the veggie dog exceeded all sales targets in the trial, with over 1 million of them sold. After the hotdog received a 95% approval rating, it was announced that it would appear across further territories.
Earlier this year, a press release from IKEA quoted Managing Director Michael La Cour as saying: ‘We are facing many challenges in the food production industry today and one of those challenges is that we need to be more sustainable. With the global reach we have at IKEA we believe that we have a responsibility and a great opportunity to serve food that is good for the planet.’
When the same product launched in Sweden, Product Developer Peter Ho explained: ‘IKEA is seeing a new customer in their bistro, whether they are vegans, vegetarians, flexitarians or meat-reducers. With the new veggie hotdog, we can inspire and enable customers to choose a plant-based, sustainable option at an affordable price.’
This exciting news is just the beginning for IKEA. In June, the company announced that they would also be introducing dairy-free soft serve ice cream ready for summer 2019. As well as introducing vegan ice-cream in a bid to provide more sustainable and ‘healthier’ options to customers, IKEA has also pledged to remove single-use plastic from stores by 2020.
Image credit: IKEA/Instagram