Swedish furniture chain IKEA has pledged to add more plant-based options to its cafeteria to make up 50% of its menu by 2025.
Everyone’s favourite day out just got better. IKEA is going 50% plant-based by the year 2025 according to the chain.
Aside from being a place you go to buy flat pack furniture you probably don’t need, IKEA features the world’s largest self-serve cafeteria. Last year, over 680 million customers dined in their cafeterias, meaning the chain has the potential to make a huge impact on people’s food choices.
Already on the menu is a veggie hot dog which is actually cheaper than it’s meat counterpart, as well as the iconic veggie Swedish meatballs and even dairy-free soft serve.
In addition to this, IKEA will be making 80% of all their packaged food plant-based, which is a huge move. Subsequently, the Swedish chain hopes that this plant-based shift will inspire more people to choose healthier and more sustainable options at IKEA.
The pressure to buy sustainable products is at an all-time high at present, as the climate crisis continues to affect our daily lives. But as a recent GlobeScan study found, while 75% of consumers across 27 countries want to make more sustainable choices, they do not know how.
Moreover, many find sustainable products too expensive, especially after the Covid-19 health crisis has severely affected employment. Therefore, IKEA aims to offer healthier and more sustainable products at a price which is either equal to or lower than their counterparts.
‘The most desirable option’
Lena Pripp-Kovac, Chief Sustainability Officer at Inter IKEA Group commented on the new initiative saying: “IKEA wants to make healthy and sustainable choices the most desirable option — by, for example, demonstrating that plant-based food can be really delicious.
“Research confirms the importance of making sustainable products affordable and desirable, and IKEA can really make a positive difference here. The more sustainable choice shouldn’t be a luxury for the few. It should be part of people’s everyday life.”
We can’t wait to get down to IKEA once their new menu rolls out, just don’t tell anyone we don’t actually need anything!
IKEA isn’t the only business aiming to be more sustainable.
The UK retail sector has pledged net-zero carbon emissions by 2040.