IKEA adds the Beyond Burger to the menu in the Netherlands

Read Time:   |  11th March 2020

IKEA has added the popular Beyond Meat burger to its menu in the Netherlands at its Amsterdam and Amersfoort stores. 

Keen to show that you can still enjoy the same dishes without compromising on taste by opting for more sustainable plant-based options, IKEA has added the popular Beyond Meat burger to its menu in the Netherlands at its Amsterdam and Amersfoort stores.

The plant-based patty comes served on a bun with tomato, red onion and lettuce alongside a side of fries and sauce for €7.90.

Striving for a more sustainable life

The flat-pack furniture giant is working towards becoming more climate positive by 2030 by upping the amount of plant-based dishes it serves, including adding a vegan version of its iconic meatballs to the menu.

“We look emphatically at vegetable variants of existing dishes with meat and we increasingly introduce new, tasty and healthy vegetarian options,” explained Marcel Ruttgers, Food Manager at IKEA in a statement sent to Food Ingredients First.

Bram Meijer, Regional Marketing Director EMEA of Beyond Meat, added to his sentiments, saying: “Moreover, we show that a healthier and more sustainable life does not have to be complicated. The cooperation with Beyond Meat fits in well with this.

“In line with our ‘Eat What You Love’ mission, we want consumers to enjoy their favourite dishes with the benefits of vegetable proteins. We are excited to introduce IKEA customers in Amsterdam and Amersfoort to the delicious taste and texture from the new Beyond Burger.

“Our goal is to make vegetable proteins more accessible and we are proud that we can achieve this goal in collaboration with IKEA which also strives for a more sustainable life.”

Sustainability

In a bid to provide more sustainable and ‘healthier’ options to customers, IKEA launched a vegan ice-cream as well as plant-based caviar and a veggie hot dog in 2018. Following on from the successful launch of the soy-based ice-cream in stores, IKEA has launched a strawberry version in time for summer.

As well as introducing vegan ice-cream, IKEA has also pledged to remove single-use plastic from stores by 2020.

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