Iceland to launch Greggs frozen vegan range

Read Time:   |  24th December 2020

Frozen retailer Iceland is exclusively launching Greggs frozen vegan products including the vegan sausage rolls and steak bakes.

Iceland is kicking off Veganuary with a bang with the launch of Greggs frozen vegan products. We don’t encourage getting a hangover, but if you have one, everything can be made better by having these ready to go in your freezer. Leaving the house is so 2019.

Available from the 1st January, you can find Greggs frozen vegan sausage rolls and steak bakes in Iceland stores across the UK.

These epic ‘meaty’ treats take just 30 minutes in the oven from frozen, and both feature a delicious bespoke Quorn filling wrapped in vegan puff pastry.

A cheeky Greggs from the comfort of your own home? What’s not to love?

Vegan at Greggs

The controversial vegan sausage roll launched at Greggs in January 2019, much to Piers Morgan’s disgust.

Since the launch of their first vegan product, the beloved bakery chain has gone on to launch the vegan steak bake, vegan hot cross buns, and even vegan mince pies.

And we doubt Greggs is stopping there! The chain’s CEO Roger Whiteside adopted a plant-based diet last year after watching pro-vegan documentary The Game Changers on Netflix.

Whiteside told media outlets: “We are working away to see if we can come up with a version of all our bestselling lines because people want vegan options. If we can produce something that tastes just as good as the meat version, then that will sell very successfully.”

We can’t wait to see what Greggs veganises next!

The new frozen range is available at online from the 1st January and in Iceland stores from 2nd January, priced at £2.50 per pack.

Trying to tempt your partner into going vegan with Greggs sausage rolls? Here’s our guide on dating a non-vegan: how to make your relationship flourish.

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