With vegan and flexitarian dining becoming increasingly mainstream, supermarket chain Iceland has launched a range of 13 new vegan foods and ready meals to meet the demand from customers for meat-free options.
It’s no secret that veganism is taking the world by storm. According to research by Kantar Worldpanel, more than a quarter or all UK evening meals are now meat-free, with more and more consumers choosing to reduce or limit the animal products they buy.
After the incredible success of Iceland’s ‘bleeding’ No Bull burger earlier this year, Head Chef Neil Nugent ‘knew [Iceland] had to create a full vegan range’. The resultant collection of vegan frozen food incorporates ingredients like tofu and wheat-based protein. It aims to demonstrate how tasty and diverse vegan food can be, while also providing the convenience of ready meals.
The range has been designed to allow customers to cook like they would with meat, and to cater to those who want to eat more plant-based food without sacrificing taste or texture. Substitutes for beef, chicken and pork have all been replicated with ‘No Bull’, ‘No Chick’ and ‘No Porkies’ products.
Check out what’s in the full range here:
No Bull Jalapeño Burgers – £2.00, 2 pack
A taste on the classic No Bull burger, these spicy patties look and taste just like meat and have an extra kick from the jalapeño to add to their rich and juicy flavour.
No Chick Crispy Fillets – £2.00, 2 pack
These crispy coated fillets are the perfect for alternative to traditional coated chicken steaks, with a juicy pulled texture to replicate the nation’s favourite meat.
No Chick Chunks – £3.50, 320g
Perfect for frying and flavouring with seasoning and sauces for all your favourite chicken dishes, these No Chick Chunks can replace chicken and fool even the most die-hard poultry fan.
No Porkies Chorizo Slices – £2.50, 200g
Firm, smoky slices of plant-based Chorizo. A versatile meat-free ingredient-no porkies.
No Bull ‘Meat’ Balls – £2.00, 16 pack
The perfect ‘meaty’ alternative for classic family favourites like spaghetti and meatballs.
No Bull Mince – £3.50, 500g
Ideal for replacing beef mince in your dishes and with less than 10% fat it’s amazingly healthy.
No Bull Sausages – £2.00, 8 pack
Taking the popular flavour of the ‘No Bull Burger’ into family favourite chipolata sausages, making fry-ups a little more vegan-friendly.
No Chick and No Porkies Paella – £2.00, 400g
A quick and convenient meal for one, filled with meat-replicating chicken and chorizo, as well as a range of vegetables and rice, creating the perfect vegan dish.
No Bull Chilli and Rice – £2.00, 400g
Another quick and convenient dish for one, packed with No Bull Mince, vegetables and rice to create the perfect plant-based chilli.
Asian Burgers – £2.00, 2 pack
Asian-inspired wheat protein burgers with a firm texture and bite. They’re great for all types of cooking methods.
Tofu Vegetable Burgers – £2.00, 2 pack
These unique tofu and vegetable burgers are a new approach to a classic vegan dish.
Green Vegetable Balls – £2.00, 16 pack
The blend of red quinoa and green vegetables reveals all the vegetable-goodness in every bite. Perfect for classic meatball dishes, without the meat.
Along with the new range, Iceland plans to introduce dedicated meat-free cabinets in over 900 stores across the UK, as well as recently committing to adding clear vegan labels to its own brand products.
The range is available in stores and online now.
Find out more at www.iceland.co.uk.