Real fur items have been removed from the House of Fraser's website and stores following a 'tsunami of public protest'.
Last week, House of Fraser hit the headlines when it was found that the retailer had made the disappointing decision to once again sell real animal fur in store following its takeover by Sports Direct.
The retailer was found to be selling clothing using fur from wild-trapped coyote, as well as fur factory-farmed rabbit and raccoon dog from China, and raccoon dog and fox from Finland.
Thanks to pressure from activists and the general public, #FurFreeBritain campaigners at Humane Society International UK confirmed that real fur items have been removed from the company’s website.
Store managers at the company’s flagship Oxford Street site have now confirmed to HSI/UK’s Director that all real fur has been removed and there is currently no real fur available on the shop floor at any House of Fraser sites nationwide.
‘Tsunami of public protest’
In a statement sent to Vegan Food & Living, UK Executive Director of Humane Society International, Claire Bass, said: “We are delighted to see that cruel animal fur products have been removed from House of Fraser’s website and stores nationwide.
“HoF’s new CEO Mike Ashley has been hit by a tsunami of public protest, with thousands of messages from shoppers shocked and appalled to see this respected high street store turned into a House of Horrors, selling fur from factory-farmed rabbits, foxes, and raccoon dogs as well as coyotes trapped and shot in the wild.
“British shoppers have sent the message loud and clear that fur is bad for business, and has no place on the British high street. We urge House of Fraser to publicly reinstate and uphold its long-standing fur-free policy.”