Holy Moly to launch vegan overnight oats in Sainsbury’s

Plant-based brand Holy Moly, famous for its avocado dips, has now branched out into the breakfast market with a new vegan overnight oats product.

The new product is made using almond milk and is flavoured with a fruit purée made of pineapple, mango, banana and passionfruit. As a breakfast which is ‘ready-to-eat’ the brand will be providing a convenient and satiating breakfast for vegans and those following a dairy-free diet.

Containing fewer than 100 calories per pot and being free of added sugars or preservatives, the new overnight oat pot is perfect for a speedy yet healthy snack or breakfast.

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‘Tapping into the surging demand’

Holy Moly said the launch would allow it to “secure a slice of the global oatmeal market” by “tapping into the surging demand for innovative, oat-based instant breakfasts and snacks that complement busy lifestyles”.

Co-founder Tom Walker added, “Our Overnight Oats will deliver a mainstream alternative to high-sugar and additive-laden options that dominate the breakfast-to-go sector.”

‘Applying the same principles of innovation’

This new breakfast pot is the latest move outside of avocado-related products for Holy Moly, after the launch of their new ‘Nutshakes’ earlier this month. Walker said the brand was “applying the same principles of innovation that delivered success” for their previous products.

Holy Moly’s Overnight Oats will be available this week in Sainsbury’s for £1.75 per pot.

Need some new breakfast inspiration? Read our compilation of 30 vegan breakfasts that will keep you full until lunch.